Shelly Jamison

Playboy Celebrity, July 1989

Shelly Jamison Bio

Shelly Jamison is an American-born newscaster and TV personality. She was born on July 10, 1962 in Phoenix, Arizona, United States. Her zodiac sign is cancer.

In July 1989, Shelly Jamison brought her signature glamour and star appeal to Playboy.

Shelly Jamison has big natural breasts, sparkling blue eyes, and luminous blond hair. With a voluptuous 39-24-35 frame, she's a true embodiment of Playboy allure.

Shelly Jamison trained for a serious career in broadcasting, studying journalism at Arizona State University before joining KTSP-TV, Phoenix’s Channel 10. She worked behind and in front of the camera as a news producer, reporter and occasional anchor, developing the composed delivery and newsroom confidence expected of a local television journalist. By her mid-twenties, Jamison had established herself within the Phoenix media market, but an unexpected decision would soon move her from regional news into national celebrity.

Playboy placed Jamison on the cover of its July 1989 issue beneath the headline “TV Newscaster Bares All” and featured her in a celebrity pictorial inside. She appeared clothed on the cover but posed nude for the accompanying portfolio, which also incorporated the visual language of her profession through newsroom and field-reporting settings. Jamison was presented as a working journalist rather than as a Playmate of the Month; Erika Eleniak held that month’s centerfold title. The feature became controversial before the issue had even reached every newsstand.

Jamison left Channel 10 shortly after management learned of the pictorial. She openly recognised that viewers might find it difficult to separate the intimate photographs from the authority expected of a television reporter, while also noting that Playboy’s payment exceeded several years of her broadcasting salary. Rather than retreating from the publicity, she handled the attention with the directness of someone accustomed to asking difficult questions on camera. Her decision became an unusually vivid example of the tension between professional respectability and personal freedom in late-1980s American media.

The Playboy appearance quickly led to another television opportunity. After the producers of RollerGames saw coverage of Jamison in USA Today, they hired her as the syndicated program’s trackside reporter for its 1989–1990 season. Surrounded by theatrical rivalries, colourful costumes and a highly exaggerated version of roller derby, she brought genuine broadcast experience to the spectacle. Her reports and Hot Seat segments provided an entertaining bridge between conventional sports journalism and the show’s deliberately outrageous presentation.

Jamison later built a remarkably different second career with the Phoenix Fire Department. She became a department spokesperson, served with Arizona Task Force One during national disaster responses and eventually rose to assistant chief. After approximately 27 years of service, she retired in December 2023, meaning she is no longer the department’s serving media-relations captain or assistant chief. Her journey from television journalism and Playboy to emergency management and public service reveals unusual resilience: Shelly Jamison repeatedly transformed moments of intense visibility into opportunities to communicate, lead and begin again.

Shelly Jamison Playboy Gallery