A character may be visually appealing but ultimately unmemorable. This occurs more often than most would believe. An individual can have an aesthetically pleasing design, a well-defined image, and all of the correct visual elements, yet something seems to be missing. More frequently than not, the issue lies with the aesthetic appeal itself rather than the lack of substance in the aesthetic appeal.
The interest level in a fictional character is created by many of the small decisions made about that character, such as where he spends his time, how she dresses, how she responds to each situation, the objects she keeps on her person or around her, and the various small visual details which are repeated throughout.
AI provides artists with new options in how they can choose to create their own artistic choices. In addition to creating just a single image of a character created by the artist using AI, many artists today are interested in having that same character appear throughout multiple images or scenarios and still be easily identifiable.
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A Character Needs More Than a Good Appearance
It's easy to spend most of your creative process thinking about how a character should look. Hair. Clothes. Face. Colors. Accessories. These things do matter, but they are just the first step. Ask yourself another question. What makes this character identifiable when the setting changes?
Maybe it is the way he always dresses. Maybe he always has the same object with him. Perhaps his expressions, posture, or color palette give away who he is. Finding those details will help you feel much more complete in terms of that character.
Give the Character a Reason to Be There
What happens around your character will make him or her more interesting. In addition to putting your character in a location (a room), you want to ask yourself "why".
Is he/she doing work? Is he waiting for someone? Is he exploring somewhere new/unfamiliar? Is he getting ready to leave? Is he looking for something?
You don't have to create a lot of story here. If you give the viewer an idea of what your character is doing, it helps with understanding the scene as opposed to viewing a static posed photograph.
Let Personality Show Through Small Choices
We don’t have to state personality all the time. For example, a person who is organized in their workspace may show that they work methodically. A person with many unique items (such as collectibles) can demonstrate what they enjoy. The way an individual dresses can express how they view themselves. None of this information needs to be overdone. The subtlest ways to display personality often make for the best.
Build a World Around the Character
One of the simplest ways you can develop your characters is by creating a setting for each one that truly has "a feel" to it. Consider all of the locations that a given character will typically find themselves at.
What does their home look like? Where are the types of environments they normally find themselves in (ie., parks, deserts, cities)? Asking these questions could lead to some really cool and creative visual ideas.
Don't Be Afraid to Change the Setting
A character may display all his/her traits just as well when placed into an environment that is completely different from where they first appeared; this would be true for example if a character was described as very shy in a quiet home setting but as being wilder in a noisy crowded street.
So the way to determine if a character is displaying consistency would be to identify what aspects of that character were still apparent despite the changes in the surrounding environment.
Clothing Can Become Part of the Identity
Most people consider clothing as simply an outward appearance, and therefore many are likely to overlook this as being an important element; however, it is so much more than just an outside appearance. Clothing worn by a character can also provide clues about the destination and/or activity of the character, as well as their personality.
To create visual anchoring, the creator can use the same pieces of clothing or accessories used throughout one (or more) scenes. Using a particular item of clothing such as a hat, necklace, hairstyle, etc. allows a viewer to associate that character with all other scenes in which they see that particular item of clothing.
Use Props as Little Clues
There is a great deal of information you may learn about a character through what they own. A camera that has been around for years. Sketchbooks sitting on a desk. A particular object kept near at hand. All of these things create opportunity for viewers to take in the details. Also, the items your characters possess allow you to develop characteristics beyond their appearance.
Expressions Are Worth Exploring
One expression could affect how you feel about the whole photo. The same person could be looking like they are totally confident in one shot, completely lost in thought in another, smiling in a third, and dead serious in a fourth.
Looking at those different expressions is much better than having a static look for your character. It makes it easier on the creator as well, since they have a lot more options when creating multiple images that use the same character.
AI Makes Comparison Easier
This is where AI can be particularly useful. Instead of wondering whether a character would work better in one environment or another, creators can actually compare the possibilities. Try the same character in several locations. Change the lighting. Switch the clothing. Alter the expression. The point is not to generate endless versions. It is to see what each variation teaches you about the character.
Specialized AI Is Becoming More Targeted
The AI creative industry is currently developing in terms of specialization. Workflows for generating characters are now being driven by creating an overall identity for characters to be used across various media, such as image, video, and even video game projects, and no longer just focusing on generating individual static images.
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Keep the Details That Feel Right
Not everything about your character will be in their final form at the beginning of your development. You can test out many different hairstyles before you find the right look for your character. You can also test out different colors until you find an option that seems most realistic to your story. This is okay. What is important is tracking what worked over time versus trying to save all of the decisions made during your initial development.
Unexpected Results Can Improve the Character
Sometimes the things that come from AI in regard to what you intended may end up being better than your own ideas. Perhaps a completely different position of the model will look more natural for the character. Maybe an entirely new background fits his or her personality much better. It is well worth noticing those instances, as they have been and continue to be part of creative endeavors.
Avoid Making Every Image Look the Same
There is a big difference between what makes up consistency and repetition. The images (the content) of your character are all going to be recognizable if they use the same pose, background, lighting, and clothing. But after a while, it will get dull. However, you can keep some key elements that make them recognizable and allow for variation in other areas.
Build the Character Through Situations
In addition to developing your characters through descriptions, sometimes it is helpful to see your characters in other situations or environments as well. Place your character in an unfamiliar setting. Add a new activity for your character. Add a second character. Alter the overall tone/feeling. You will discover different aspects of each character with each environment.
Do Not Overdesign Everything
There is also a temptation to add more and more details in an attempt to make a character memorable. That can have the opposite effect. If every element is unusual, nothing stands out. A simpler design with one or two distinctive characteristics can often be easier to recognize.
The same principle applies to backgrounds and props. Knowing what to leave out can be just as useful as knowing what to add.
Let the Character Change
It doesn't always mean that a fictional character has to stay in the same "look". The way they dress can change. The world around them can transform. They may develop over time depending on what develops with the project/their story. As long as you decide how many of those things will be identifiable from their original form, you'll allow yourself the opportunity to develop your characters without losing who they were at the beginning.
Human Judgment Still Holds Everything
Together The speed of AI producing options is a benefit; however, AI cannot decide what option should be included in your work. A person will need to review the output from the AI and make that decision for you. You need to ask yourself which one sounds correct (expression).
Is the setting fitting? Are you able to see the character? Is the detail enhancing the story or just creating clutter? These final judgments will rely on the individual’s personal tastes as an artist.
Final Thoughts
The best characters created by artificial intelligence (and certainly the best of the new wave) do not have to be complex at all. The more characteristics we give our avatar, the more likely we are to recognize them. Consistent colors, hats or accessories, places they visit, expressions on their face, even the way they stand are examples of ways we build the identity of the character.
Using AI, we can test many combinations of characteristics and look at how well each combination fits within its environment. Before recognizing this "person", there needs to be some level of continuity (repetition) with the individual choices we make about them.